Comparison of product development approaches by non-tech founders in tech ventures and its impact on market capitalisation, capital efficiency, revenue, and time-to-market - an analysis of the consumer tech industry

Abstract

This paper aims at analysing how the different product development approaches followed by a non-tech founder impact success measure in a tech driven startup. For this, qualitative and quantitative research was conducted with the goal of establishing points of comparison and discrepancies between the development methods used. A deepen analysis was conducted in the Consumer Tech industry, in which a positive tendency towards having a Co- founder was verified. Additionally, No-code tools are expecting a rise in terms of usage, due to their further advancements and crucial contribution in bringing a quick proof of concept to the market.