Small and medium sized enterprises competitiveness and internationalization - biofrescos

Abstract

This work project presents a comprehensive internationalisation plan for BioFrescos, a Portuguese SME in the frozen food industry. This project includes an in-depth analysis of the Company, the market, and the industry (both in national and international terms). Belgium was selected as the target country through country ranking and country clustering analyses, followed by an in-depth analysis of Belgium and the Netherlands. A detailed entry strategy was suggested for the target country, including the selection of entry modes, a comprehensive marketing plan, and financial forecast over a five-year timeframe. This work also includes an individual literature review on international entry mode selection, focusing on Exports and FDI entry modes.