A carregar...
Publicação
Small and medium sized enterprises competitiveness and internationalization - biofrescos
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 2.02 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work project presents a comprehensive internationalisation plan for BioFrescos, a
Portuguese SME in the frozen food industry. This project includes an in-depth analysis of the
Company, the market, and the industry (both in national and international terms). Belgium was
selected as the target country through country ranking and country clustering analyses,
followed by an in-depth analysis of Belgium and the Netherlands. A detailed entry strategy was
suggested for the target country, including the selection of entry modes, a comprehensive
marketing plan, and financial forecast over a five-year timeframe. This work also includes an
individual literature review on international entry mode selection, focusing on Exports and FDI
entry modes.
Descrição
Palavras-chave
International business Marketing Strategy Biofrescos Frozen foods Frozen process seafood Internationalization plan Sme competitiveness Sme internationalization