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A consulting lab on the implementation of electronic shelf labels in a modern retail environment: unveiling the essential baseline for informed decision-making
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| 4.69 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The current project concerns the implementation of Electronic Shelf Labels in Pingo
Doce, analysing their impact on operational efficiency, customer experience, and
financial performance. It delves into the challenges and opportunities posed by ESLs in
the context of the grocery retail sector, considering factors such as political influences,
economic dynamics, and environmental sustainability. Through a comprehensive
financial and operational analysis, the thesis provides strategic recommendations for ESL
adoption. The study emphasises the significance of pilot testing, evaluates critical
performance indicators, and outlines a phased approach for successful ESL integration,
ensuring Pingo Doce's continued role-modelling in the evolving retail landscape.
Descrição
Palavras-chave
Strategy consulting Retail innovation Portugal Automation Electronic shelf labels Pilot implementation Technology adoption Efficiency improvement Strategic planning