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Strategy development for an innovative service: Germany and France in-depth analysis & governance and marketing plans
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.7 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This paper is divided into two main blocks. The first comprises a situation analysis (internal
and external) of INCM and its advanced AI certification system, AICeBlock. Main takeaways
reveal that INCM's strong setup positions it well to launch this service into a growing, low competition market. The second part details an action plan to optimize this service's potential.
Main takeaways reveal that INCM should adopt a B2B approach while implementing a tiered
pricing and product offering strategy. This plan is projected over a 5-year period and its goal is
to drive real, actionable growth for AICeBlock’s embryo company, INCM.
Descrição
Palavras-chave
Internationalization Governance Esg Marketing Germany France