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Scenarios for the future of nature tourism in Portugal - time horizon: 10 years ( scenario: traditional tranquility )
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| 2.29 MB | Adobe PDF |
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Resumo(s)
This project investigates the future of nature tourism in Portugal over the next decade,
employing a deductive approach rooted in the Intuitive Logics School to create scenarios.
Focused on strategic implications, it aims to benefit Biovilla, a nature tourism provider in
Portugal. Through diverse potential futures, this study unveils implications specific to Biovilla
and comprehensive strategic recommendations. Employing SWOT analysis, the client's
positioning within each scenario is assessed, co-drafted during a collaborative session with the
client. Complemented by a survey and an expert interview, which underscore the importance
for Biovilla to dynamically adapt for sustained competitiveness and future prosperit.
Descrição
Palavras-chave
Foresight Strategy Management Scenarios