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How to increase F C Famalicão women´s football stadium attendance? - The impact of merchandise
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Orientador(es)
Resumo(s)
This Work Project focuses on increasing stadium attendance for the FC Famalicão women’s
football team amidst the global expansion of women’s football. Through a multifaceted strategy
encompassing Social media, Sponsors, Merchandise, Football Youth Development, Technologies,
and considerations in Psychology, Physiology, and Regulations, this research provides specific
recommendations tailored to each area. Anticipating an increase in attendance, the aim is to foster
a comprehensive approach to fan engagement. These represent a foundational step for the women’s
team and are expected to lay the groundwork for future development.
Descrição
Palavras-chave
Merchandise Women´s football Consumer behaviour Brand Marketing Engagement