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Relatório de Estágio na Adagietto: A importância das Agências Criativas na era Digital: Como a Criatividade pode ser uma Vantagem competitiva na Comunicação
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A era digital não só reformulou as abordagens tradicionais dos media, como trouxe mudanças significativas para a comunicação. O espaço comunicacional tornou-se mais competitivo e, nesse sentido, a Criatividade tornou-se numa vantagem para a comunicação. O objetivo deste estudo é explorar a importância das agências criativas na era digital e perceber que papel podem ter na criação de estratégias de comunicação eficazes, inovadoras e com uma elevada taxa de engagement. Já vários estudos mostram que o recurso à Criatividade no espaço digital é bastante diferenciador e que as marcas e empresas que recorrem a uma comunicação pautada pela Criatividade ganham vantagem face aos seus concorrentes. Numa altura marcada pela saturação de informação, importa entender como é que a Criatividade se pode tornar num fator crucial para
que as marcas e empresas se destaquem e conquistem a atenção do público.
The digital age has not only reshaped traditional media approaches but has also brought significant changes to communication. The communication space has become more competitive, and, in this sense, creativity has become an advantage for communication. Having this in mind, the aim of this study is to explore the importance of creative agencies in the digital age and to understand what role they can play in creating effective, innovative communication strategies with a high engagement rate. Several studies have shown that the use of creativity in the digital space is very differentiating and that brands and companies that use creative communication gain an advantage over their competitors. At a time of information saturation, it is important to understand how creativity can become a crucial factor for brands and companies to stand out and win the public's attention.
The digital age has not only reshaped traditional media approaches but has also brought significant changes to communication. The communication space has become more competitive, and, in this sense, creativity has become an advantage for communication. Having this in mind, the aim of this study is to explore the importance of creative agencies in the digital age and to understand what role they can play in creating effective, innovative communication strategies with a high engagement rate. Several studies have shown that the use of creativity in the digital space is very differentiating and that brands and companies that use creative communication gain an advantage over their competitors. At a time of information saturation, it is important to understand how creativity can become a crucial factor for brands and companies to stand out and win the public's attention.
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Criatividade Comunicação Storytelling Digital Redes sociais Creativity Communication Storytelling Digital Social media