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A influência da internet e dos meios digitais na produção e consumo da televisão: o caso do Porto Canal
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Os meios digitais na produção e consumo da televisão, com foco no caso do Porto Canal. A ascensão da Internet e das tecnologias digitais transformou a paisagem mediática e impactou tanto a produção quanto o consumo de conteúdo televisivo. O Porto Canal, uma estação de televisão regional portuguesa, serve como estudo de caso relevante para compreender essas mudanças e as respetivas implicações. Numa era marcada pela
revolução digital, é necessário que as emissoras televisivas apostem na inovação através das oportunidades das plataformas online para fazer frente aos desafios que este cenário impõe. Deste modo, o propósito da reflexão é analisar as alterações que surgiram com a passagem para a era digital, bem como a forma como o Porto Canal está a inovar nos produtos, formatos e conteúdos digitais. Pretende-se ainda entender que estratégias estão a ser utilizadas para que o Porto Canal se adapte aos desafios da televisão digital, especificamente ao nível da comunicação com o público, e se as estratégias de inovação estão a ser bem-sucedidas. Para tal, a observação participante é complementada com resultados obtidos durante o período de estágio e com entrevistas a profissionais da Área de Planeamento e Estratégia Digital do Porto Canal. Ainda que o Porto Canal não seja um nativo digital, os resultados demonstram um esforço na exploração das
potencialidades oferecidas pelo ambiente digital.
This internship report proposes a reflection on the influence of the Internet and digital media on television production and consumption, focusing on the case of Porto Canal. The rise of the Internet and digital technologies has transformed the media landscape and impacted both the production and consumption of television content. Porto Canal, a Portuguese regional television station, serves as a relevant case study for understanding these changes and their implications. In an era marked by the digital revolution, it is necessary for broadcasters to invest in innovation through the opportunities of online platforms in order to face the challenges that this scenario imposes. The purpose of this reflection is therefore to analyze the changes that have arisen with the transition to the digital age, as well as how Porto Canal is innovating in digital products, formats and content. It is also intended to understand what strategies are being used for Porto Canal to adapt to the challenges of digital television, specifically in terms of communication with the public, and whether the innovation strategies are being successful. To this end, participant observation is complemented with results obtained during the internship period and interviews with professionals from Porto Canal's Digital Planning and Strategy Area. Although Porto Canal is not a digital native, the results demonstrate an effort to exploit the potential offered by the digital environment.
This internship report proposes a reflection on the influence of the Internet and digital media on television production and consumption, focusing on the case of Porto Canal. The rise of the Internet and digital technologies has transformed the media landscape and impacted both the production and consumption of television content. Porto Canal, a Portuguese regional television station, serves as a relevant case study for understanding these changes and their implications. In an era marked by the digital revolution, it is necessary for broadcasters to invest in innovation through the opportunities of online platforms in order to face the challenges that this scenario imposes. The purpose of this reflection is therefore to analyze the changes that have arisen with the transition to the digital age, as well as how Porto Canal is innovating in digital products, formats and content. It is also intended to understand what strategies are being used for Porto Canal to adapt to the challenges of digital television, specifically in terms of communication with the public, and whether the innovation strategies are being successful. To this end, participant observation is complemented with results obtained during the internship period and interviews with professionals from Porto Canal's Digital Planning and Strategy Area. Although Porto Canal is not a digital native, the results demonstrate an effort to exploit the potential offered by the digital environment.
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Inovação nos media Televisão Era digital Redes sociais Jornalismo digital Media innovation Television Digital age Social media Digital journalism