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Creating an evidence based, competitive product for international health markets
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| 2.18 MB | Adobe PDF |
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Resumo(s)
This paper presents Thryv, a business model leveraging a rewards-based app and fitness
wearable to boost employee health and save organizational costs. Highlighting the
shortcomings of traditional wellness programs—such as low engagement and lack of
inclusivity—through literature review and expert interviews, Thryv addresses critical gaps in
user engagement, accessibility, social support, incentives, personalization, and data privacy.
It caters to the needs of HR decision-makers and employees, aligning with market trends and
competitive analysis to offer a comprehensive wellness solution. Thryv's strategic approach
aims to enhance participation and effectiveness in corporate wellness initiatives.
Descrição
Palavras-chave
Business model Product creation Entrepreneurship Healthcare market Corporate health