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How to increase online sales of Comporta perfumes brand? - Customer retention
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Orientador(es)
Resumo(s)
As the niche perfumery market thrives and trends in e-commerce escalate, Comporta Perfumes
aims to optimize its online platform as a sales channel. This work project elaborates on a
commercial strategy, to increase the brand’s online sales, supported by a literature review, two
surveys, and eight interviews. Against the dynamic Beauty industry, characterized by
innovative products and intensifying competition, Comporta Perfumes aspires to emerge as a
distinguished brand, leaving a lasting mark in Portugal and beyond. For that to happen, there’s
a need to improve customer retention and relationship management.
Descrição
Palavras-chave
Customer retention Customer relationship management Relationship marketing Niche perfumery