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The google advertising stack and the impact of the digital markets and services acts
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This work project explores the impact of the Digital Markets Act (DMA) and Digital Services
Act (DSA) on digital advertising. The project focuses on the Google Advertising Stack, in light
of the company’s record of anticompetitive conduct allegations and monopolistic business
practices. The report will assess the implications of the DMA and the DSA on the regulation of
the monopolistic marketing value stream of large digital platforms, using Google's Advertising
Stack as the main subject.
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Economics Competition Regulation Digital platforms Advertising market