The google advertising stack and the impact of the digital markets and services acts

Abstract

This work project explores the impact of the Digital Markets Act (DMA) and Digital Services Act (DSA) on digital advertising. The project focuses on the Google Advertising Stack, in light of the company’s record of anticompetitive conduct allegations and monopolistic business practices. The report will assess the implications of the DMA and the DSA on the regulation of the monopolistic marketing value stream of large digital platforms, using Google's Advertising Stack as the main subject.