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How to launch and position the master & apprentice brand as a recognized high-level perfume brand? - Methodology and target market
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Comporta Perfumes, founded in 2017 and known for its luxury fragrances, launched its
exclusive Master & Apprentice (M&A) Collection in 2022. The M&A line is the result of a
collaboration between an experienced perfumer and an apprentice. It is now to be repositioned
in the international niche perfume market as an independent brand. The following work
elaborates a strategic plan for the rebranding and expansion strategy. This thesis explains
strategies for the new brand, with a focus on differentiation, storytelling, and exclusivity.
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Branding strategy Market selection Target market Methodology Marketing strategy Market research