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Promoting financial empowerment through microfinancing - the case of prospera
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This thesis examines the potential of Prospera, Santander’s microfinancing institution operating
in Brazil, to deliver financial empowerment through its activities and expansion. Along the case
of Prospera, the Brazilian’s microfinancing sector and the strategic choices which paved the
growth of Santander’s platform and faced challenges are outlined. Three analytical approaches
were taken on the competition faced by Prospera, the importance of impact management and
the sustainable competitive advantage of Prospera to tackle current challenges faced by the
microfinancing institution. Internal interviews with Prospera’s founders, customers and
external advisors on microfinancing constitute the research body of the thesis, alongside the
analysis of the company’s reports and desk-based research. Accordingly, recommendations are
proposed and evaluated to guide the expansion of Prospera and ultimately increase the impact
generated through the platform’s operations.
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Palavras-chave
Sustainability Microcredit Microfinancing Financial inclusion Development Social impact Sustainable development Sdg