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Cartier field lab - leverage loyalty through repairs and maintenance
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| 2.6 MB | Adobe PDF |
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Resumo(s)
This thesis project explores how to perfect after-sales service to enhance Customer
Relationship Management (CRM) for Cartier in Portugal. Five key challenges were identified
through a comprehensive approach involving quantitative research, with an initial survey, and
more in-depth secondary research. The derived recommendations, grounded in the
enhancement of after-sales services through online and offline strategies, were crafted to
address these challenges. The findings aim to guide Cartier in refining its CRM approach,
fostering stronger customer connections in the Portuguese market.
Descrição
Palavras-chave
Cartier Crm After-sales Loyalty Luxury Repairs Maintenance