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Small and medium enterprises competitiveness and internationalization field lab: internationalization plan for company beta - in-depth market analysis of Botswana
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| 2.96 MB | Adobe PDF |
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Resumo(s)
Deciding to internationalize in a new market is a vital choice for the evolution of the company
in many aspects, requiring an intensive study of the potential of the foreign market in which it
decides to develop its commercial activity. The first phase of international market selection has
led Company Beta to consider Botswana as a candidate for internationalization. But because of
further analysis, Rwanda was seen as the best target market. In the final stages of the project,
an analysis on the most suitable entry mode, the development of a marketing plan and an
examination of the financial viability of the internationalization were conducted.
Descrição
Palavras-chave
Small and medium enterprises International market selection Business development Entry mode selection Lightning protection industry Botswana