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Orientador(es)
Resumo(s)
Business in Practice integrates theory and practice through a virtual simulation that aims to
manage the transition of a global car manufacturing company to electrification and automation.
It aligns decisions that create and sustain value across Finance, Human Resources, Marketing,
Innovation, and Operations. This dissertation spans six years of firm analysis, fostering
leadership and decision-making skills development, teamwork, and personal reflection within
a safe environment that provides the hands-on needed to engage students from different
academic backgrounds, ages, and nationalities.
Descrição
Palavras-chave
Automative industry Business simulation Electrification Sustainability and esg Finance Innovation Marketing Teamwork Reflection
