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Publicação
Persuading customers via chatbot reminders: the effect of messages
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| 1.21 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This study focuses on funeral cover products sold via chatbots and the challenge of customer
disengagement during the purchasing process. The research conducts Randomized Control
Trials (RCTs) by sending reminders at various times, using two types of informative messages
as reminder types. Results indicate that all reminders significantly increase the likelihood of
users resuming insurance quotes. However, no significant effect on sales transactions is
observed. In summary, this study provides insights into re-engaging users in the funeral cover
purchase process using reminders but questions their effectiveness in driving sales.
Descrição
Palavras-chave
Chatbot Insurance Reminder Statistical message Narrative message