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Persuading customers via chatbot reminders: the effect of quizzes
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Orientador(es)
Resumo(s)
This study focuses on funeral cover products sold via chatbots and the challenge of customer
disengagement during the purchasing process. The research conducts Randomized Control
Trials (RCTs) by sending reminders at various times, using informative messages and gamified
quizzes as reminder types. Results indicate that all reminders significantly increase the
likelihood of users resuming insurance quotes, with quizzes showing a slightly higher impact.
However, no significant effect on sales transactions is observed. In summary, this study provides
insights into re-engaging users in the funeral cover purchase process using reminders but
questions their effectiveness in driving sales.
Descrição
Palavras-chave
Chatbot Insurance Reminder Quiz Incentives