A carregar...
Publicação
Business in practice: navigating strategic transformation in the automotive industry - analysis and reflection
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 617.08 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The automotive industry plays a pivotal role in combating climate change and adapting to
evolving regulations. This thesis explores the strategic transformation of an exemplary car
manufacturer towards electro-mobility, employing a change management simulation. It
integrates a comprehensive performance analysis of the virtual firm with the author`s
introspective evaluation of interpersonal capabilities concerning team effectiveness. First, three
relevant parts of the business and its interconnection are being examined. Then, focus is placed
on two defining incidents in terms of personal development. Conclusions are drawn on the
requirements for successfully transforming an established company toward a more sustainable
future.
Descrição
Palavras-chave
Business simulation Business strategy Managing a business Sustainability Team dynamics Innovation and corporate entrepreneurship Strategic transformation Reflective practice Integrated business functions Working in teams