Business in practice: navigating transformation and personal growth in a dynamic industry

Abstract

This master’s thesis presents a comprehensive analysis of the transformative journey of Curro Cars, a company committed to shifting from conventional combustion engine vehicles to innovative electric vehicles. It highlights Curro Cars’ strategy development process, emphasizing the pivotal role played by the Innovations and Operations department in navigating the complex automotive industry landscape. Moreover, it underscores the importance of strategic alignment, inter-departmental collaboration, and adaptability. Additionally, the thesis delves into my personal growth by investigating two critical incidents that occured within the team. These incidents are analyzed to gain valuable insights into my personal development and future learning.