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Resumo(s)
This master’s thesis presents a comprehensive analysis of the transformative journey of Curro
Cars, a company committed to shifting from conventional combustion engine vehicles to
innovative electric vehicles. It highlights Curro Cars’ strategy development process,
emphasizing the pivotal role played by the Innovations and Operations department in
navigating the complex automotive industry landscape. Moreover, it underscores the
importance of strategic alignment, inter-departmental collaboration, and adaptability.
Additionally, the thesis delves into my personal growth by investigating two critical incidents
that occured within the team. These incidents are analyzed to gain valuable insights into my
personal development and future learning.
Descrição
Palavras-chave
Business in practice Industrymasters Simulation Strategic Management Megatrends Transformation Automobile manufacturing Team dynamics Personal growth Innovation Sustainability Reflection Operations strategy
