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Forming the link between strategic performance and operational success: the development of a balanced scorecard at Lisbon Consulting Group
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Orientador(es)
Resumo(s)
The purpose of this research is to develop a Balanced Scorecard for Lisbon Consulting
Group (LCG) that forms the link between Strategic Performance and Operational
Success. Therefore, strategic internal and external analyses, such as SWOT, PEST and
Customer Value Proposition Analyses were conducted in order to adapt the Balanced
Scorecard to the company’s reality. Furthermore, this paper examines the market
environment of consulting companies. For this purpose, a value chain for consulting
companies was established and the industries’ best practices were explored through a
Benchmark Approach that followed a qualitative research method. As a result, the
Balanced Scorecard for LCG is both, a reflection of the company’s reality and the
consulting market. Thus, this work serves as well as a general Balanced Scorecard
framework for consulting companies. The implementation will contribute to the future
value of LCG as it measures the company’s performance and sets and communicates
targets and initiatives in a short-term and long-term perspective.
Descrição
Directed internship
Palavras-chave
Performance Strategy Consulting Intangible assets