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Business in practice: leading a global car manufacturer through the transition towards electric, connected and autonomous mobility within a cross-functional business simulation
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Resumo(s)
This thesis examines Zeno, an automotive manufacturer undergoing a transition towards
electric vehicles, autonomous driving, and networking technologies within a dynamic
business simulation. In this setting a team of students with diverse fields of studies
implemented various measures and diligently navigated Zeno through the changing business
environment. In the first part the impact the management teams decisions on the performance
of the business units (Strategy, Finance and Innovation) is evaluated. In the second part, the
author critically reflectstheir personal performance, particularly the gained or refined qualities
to effectively collaborate within the team through the analysis of two pivotal incidents.
Descrição
Palavras-chave
Business simulation Corporate finance Financial management Innovation Integrate and coordinate decisions across business functions Reflective practice Sustainability strategy Team dynamics Transition in the automotive industry