Business in practice: learning from the fast lane - a comprehensive analysis of zeno´s simulation experience

Abstract

Detailed hereunder is an account of the knowledge and insights acquired during the Business in Practice simulation and the running of the fictional company Zeno. Firstly, there is a Firm Analysis detailing the roles of Operations and Finance as well as the Strategy that Zeno implemented. Next is a personal reflection on two critical incidents, concluding with the learnings extracted from them.