Analysis and personal reflection of the transition to electrification of quattro motors through innovation

Abstract

This work project presents an analysis on the transition to electrification of the fictional car company “Quattro Motors” in the business simulation, and a personal reflection on how this experience as the Innovation Director resulted in the questioning my interpersonal skills and performance. The first section is a description of the company and on three corporate functions: Innovation, Operations and Marketing. The second section is a personal reflection on how the experience affected me, focusing on two separate critical incidents: the decision making on the last Innovation’s investment, and the launch of the micro car.