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Analysis and personal reflection of the transition to electrification of quattro motors through innovation
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.25 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This work project presents an analysis on the transition to electrification of the fictional car
company “Quattro Motors” in the business simulation, and a personal reflection on how this
experience as the Innovation Director resulted in the questioning my interpersonal skills and
performance. The first section is a description of the company and on three corporate
functions: Innovation, Operations and Marketing. The second section is a personal reflection
on how the experience affected me, focusing on two separate critical incidents: the decision making on the last Innovation’s investment, and the launch of the micro car.
Descrição
Palavras-chave
Apply theory in practice Business simulation Develop a business strategy Innovation Electrification Managing a business Sustainability and esg Team dynamics Working in teams Integrated and coordinate decisions across business functions