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Beyond business in practice: unraveling 8tron´s performance and personal growth
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Resumo(s)
The Business in Practice (BiP) simulation challenged the
management of 8TRON, a global car manufacturer, across six
simulated years. This thesis evaluates 8TRON's performance in
Strategy, Marketing, and Innovation, emphasizing
interdepartmental connections and real-world comparisons. It also
highlights personal insights on team dynamics and valuable skills
for effective cross-functional management.
Descrição
Palavras-chave
Business simulation Automotive industry Electric vehicle transition Strategy Marketing Innovation Sustainability Cross-functional management Team dynamics Conflict management styles Decision-making types Decision-making confidence