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Business in practice: a personal, qualitative and quantitative reflection on the sustainability transformation of the automobile manufacturer zeno
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| 2.07 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This analysis is based on the results and the experiences of the author during a three week
business simulation. It highlights the interdependencies between the business divisions of
finance, marketing, operations, innovation and human resource during the strategy and
management process of a transformation period of a company. Furthermore, it shows that
within a team several tensions can arise due to personality traits and dysfunctional behavior.
The author adds on how these tensions are being addressed and what that means for his own
personal development. Personal self-reflection turns out to be one important aspect of
overcoming dysfunctionalities of a team.
Descrição
Palavras-chave
Strategy Marketing Business simulation Business model innovation Sustainability Esg Teamwork Self reflection Finance Business analysis Automotive Emotional agility Trust Cross-functional Personality-profiles