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Navigating business realities of a sustainable car - manufacturing company through the immersive experience of business in practice
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| 4.39 MB | Adobe PDF |
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Resumo(s)
The immersive Business in Practice program enhances business and leadership skills and per sonal development by offering a six-year simulation of a fictional automotive manufacturer's
transition from a conventional offering to an electric vehicle portfolio. This thesis examines the
interplay between Strategy, Human Resources, and Marketing in the first part and analyses and
reflects on two critical incidents in the second part to uncover performance drivers and cross departmental synergies. Both components offer valuable insights and learning opportunities.
Descrição
Palavras-chave
Automotive industry Electric vehicles Business simulation Management Cultural dynamics Trust Psychological safety Cultural dynamics Task delegation Reflection Strategy Human resources Marketing Innovation Operations High-performing teams