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The journey to a sustainable future - team dynamics and difficulties in implementing change management
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.23 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Sustainability is becoming increasingly relevant, which is why companies must transform by
using disruptive technologies. Business in Practice is a simulation of a car company that is
facing this challenge of transformation. This work focuses on the strategy of the automobile
manufacturer and give an in-depth analysis of the marketing and finance function. It aims to
highlight the importance of the effective interplay among all business functions. Furthermore,
it describes the challenges of teamwork and analyzes the author's behavior during the Business
in Practice simulation.
Descrição
Palavras-chave
Operations management Conflict Energy efficiency Automotive industry Smart sustainable mobility Innovation Change management Apply theory in practice Business simulation Managing a business Reflective practice Team dynamics Finance