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Building a competitive strategy advantage for a national youth hostel chain: the key success factors for hostels according to new generations
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Resumo(s)
Hostels are striving to differentiate themselves and establish a unique position in the highly
competitive business. The objective of this thesis is to improve the operations and strategy of
Pousadas da Juventude by concentrating on the creation and execution of a competitive strategy.
This was accomplished via a thorough analysis of the key factors that influence guests'
perception of service quality, concluding that the features are contingent on the segmentation
strategies implemented by the hostel. Additionally, interviews and online data analysis were
employed to evaluate the position and performance of Pousadas in Portugal's hostel industry.
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Hostels Hospitality Customer preferences Pousadas da juventude Marketing