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Disruption in the management consulting industry; company d´s in-house development towards generative ai
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Resumo(s)
The management consulting industry faces transformative shifts with the development of
Generative AI. This technological advancement seems to promise efficiency gains, data driven insights, task replacement, and reshaping the industry itself. As organizations embrace
Generative AI, traditional consulting methodologies may change, and the ability to catch
Generative AI's potential determines the industry's competitiveness. Company D has yet to
adopt to Generative AI and cites a lack of internal expertise. The company has focused on
other internal investments, managing financial risks, and strategizing for long-term success
with awareness of potential challenges in keeping pace with evolving Generative AI trends.
This study finds that the most prominent factors when transforming a business are ensuring
safe data management and aligning employees' motivation toward change. Allegedly, the
business model of consulting firms will need to be innovated due to the changing landscape
caused by Generative AI.
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Digital transformation Generative ai Strategic management Business model Management consulting Technology strategy