A carregar...
Publicação
Huyilv promoting Portugal and developing personalized travel offers to Chinese independent travellers through social media
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.43 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This work project chronicles the entrepreneurial journey of Huyilv, focusing on tapping into
opportunities and developing innovative travel products tailored for Chinese independent
travelers visiting Portugal. Utilizing social media platforms, Huyilv highlights Portugal’s rich
culture, effectively narrowing the awareness gap among Chinese regarding Portugal as a prime
travel destination. With an aim to adapt to the changing travel landscape, Huyilv strives to
streamline travel preparations, thereby enhancing Chinese visitors’ connection with Portugal.
Over a four-month period, Huyilv has generated 68 posts promoting Portugal to Chinese
audience, successfully garnered more than 600 followers, and executed two successful deals
involving three customers.
Descrição
Palavras-chave
Entrepreneurship Social media Chinese independent travellers Personalised travel offers