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Water crisis and tourism in cape town: analysing the city´s destination image using social media mining and natural language processing
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Orientador(es)
Resumo(s)
This study aims to develop a reliable system to collect, clean and classify social media data
according to affective attributes of the destination image. Furthermore, it aims to analyze the
evolution of the perception of Cape Town by the community of South African and international
tourists writing on the TripAdvisor forum during the period of the water crisis. The results
reveal significant changes in five of the eleven defined affective attributes, with a relevant
decrease in perceptions of safety, cleanliness, attractiveness, comfort and enjoyment.
Furthermore, it emerges that international tourists generally have more positive perceptions of
the destination than domestic tourists.
Descrição
Palavras-chave
Water crisis Destination image Cape town Social media mining Natural language processing