Call for consolidation - was psa fca´s last chance

Abstract

The case study examines the merger of equals between Fiat Chrysler Automobiles and Peugeot S.A., which created the world's third-largest automaker. It examines whether the merger was sensible for FCA, looking at strategic, valuation, and corporate governance dimensions. The analysis confirmed that the merger makes sense for FCA in every respect. The analysis in the second individual part explores whether PSA represents FCA's ultimate consolidation opportunity, revealing that post-PSA, Ford would have been the last remaining option for a merger of equals.