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A practical approach to execute and test a lean startup: building phase
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Resumo(s)
This paper practically applies the “Lean Startup Approach” by identifying, analyzing and
executing a newly developed web-based business idea. Hypotheses were designed and tested
with the construction of a minimum viable product – i.e. a landing page. In-depth interviews
allowed deciding either to pivot or persevere the initial launch strategy. Overall, the aim was
to collect as much valuable response as possible from customers and ultimately decide for a
superior strategy while devoting the smallest amount of time and money.
Descrição
Palavras-chave
Entrepreneurship Lean startup approach Tech-startup Minimum Viable Product