A carregar...
Publicação
Media mosaic: a comprehensive case study on the merger between At&t and time warner - portfolio analysis: identifying the ideal acquisition target for At&T
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.19 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
On October 22, 2016, the intention of a corporate merger between AT&T and Time Warner was
announced. This acquisition represents the first media conglomerate within the
telecommunications industry, which has influenced its evolution over the years. "We're building
a modern media company," were the words of AT&T’s CEO Randall Stephenson, but despite
the initial optimism, the acquisition has been subject to controversy. The case study identifies
what were the most significant aspects of this merger and which learnings could be drawn from
them. Individual components are proposed as deepening, delving into specific researches as
portfolio analysis, industry consequences, and risk management.
Descrição
Palavras-chave
Size Media conglomerate Controversy Vertical integration Overvaluation