Elevating telemedicine: a value-based paradigm shift for teladoc health, inc

Abstract

This case study provides an informative overview of Teladoc’s business strategy by contextualizing the evolution of the US telemedicine industry and looking at Teladoc’s key milestones, competitors, business model, financial performance, and response to the COVID 19 pandemic. The case allows students to analyze the telemedicine market and grasp an in depth understanding of Teladoc’s business model. Special emphasis is raised on Teladoc’s competitive advantages, how to sustain them, and the company’s future strategic direction. Hence, the case study strengthens students’ strategic analysis and decision-making skills, providing them with the right skill set to make informed strategic decisions in complex business environments.