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Resumo(s)
This research explores Business Model Innovation (BMI) in the investment banking industry,
with a focus on analyzing how business models have evolved and identifying forms of BMI.
Through an exploratory approach, including expert insights, the study reveals that business
model components vary in their susceptibility to change, while BMI is more frequently
observed when innovations are unique to the firm rather than the industry. New dimensions,
besides scope and level of novelty, such as sustainability and ease of replication, are proposed
to further enhance clarity on the conceptualization of BMI.
Descrição
Palavras-chave
Business model innovation Business model evolution Investment banking Strategic transformation Business model Innovation
