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Consulting lab: optimizing indie campers´ distance package strategy from a revenue management perspective
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 4.15 MB | Adobe PDF |
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Resumo(s)
The recreational vehicle (RV) rental market is growing steadily. Indie Campers, founded in
Portugal in 2013, provides RV rental and sales services. From a revenue management
perspective, the goal of this project was to enhance Indie Campers’ online booking experience
and ancillary product strategies for the rental business unit. This optimization aimed to elevate
Indie Campers’ e-commerce capabilities, fostering increased revenues. Embracing Indie
Campers’ preference for an empirical testing approach, the team developed practical strategic
recommendations to refine the booking experience and the communication, pricing, and
product strategies for ancillary products, the latter including distance packages, extras, and
protection plans.
Descrição
Palavras-chave
Strategy consulting Strategy E-commerce Ancillary products Rv rental International business