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This academic paper scrutinizes NOS SGPA S.A.'s market valuation and challenges amidst
evolving strategies. It explores NOS's present trade position and the assessment suggesting a
promising potential upside. NOS has navigated market turbulences predating COVID,
emphasizing resilience through its telecom core's stability and dividend-yielding nature. This
report argues that the pandemic-induced devaluation and shifting interest rates resulted in the
market's underestimation of NOS’s true potential. It advocates for a comprehensive
reassessment, considering NOS's pivotal role in Portugal's future connectivity landscape
within telecommunications and audiovisuals.
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Corporate finance Financial markets Equity research Stock valuation
