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Conditions of the international smartphone market - analysing the U. S. market
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| 5.48 MB | Adobe PDF |
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This paper presents a case study of Samsung Electronics’ position in the global smartphone
industry in 2023, incorporating macroeconomic trends and changes in the competitive
landscape. An analysis of the smartphone industry and company follows, along with aspects
of Samsung’s unique internal resources and capabilities, leading to its sustainable competitive
advantage and granting the corporation its superiority in the global context. Additionally,
Samsung’s regional presence in the U.S. is evaluated, streamlining the tailored strategic
decisions in one of Samsung’s most important market and extracting opportunities to
strengthen their positioning further, aiming at long-term value maximisation.
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Palavras-chave
Technology Innovation Competition Smartphones Strategy