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Autores
Orientador(es)
Resumo(s)
Expanding into an international market is a complex undertaking for small enterprises operating
in the office and home furniture and supplies sector. This dissertation aims to present a
comprehensive analytical approach tailored to the specific needs of R1, a trading and
distribution of office furniture and supplies based in Portugal. The strategy will encompass the
identification of a suitable target market for expansion and the establishment of a financial
forecast to support these endeavours.
Descrição
Palavras-chave
Finance Furniture market Germany Internationalization Financial planning
