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O Jornalismo de Proximidade do Porto Canal e o Envolvimento dos Jovens: A Estratégia Editorial
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A crise nos meios de comunicação regionais portugueses é flagrante e a televisão regional não escapa a esta realidade, fruto da falta de recursos financeiros, das mudanças nos padrões de consumo de notícias ou da concorrência crescente dos canais generalistas. As tecnologias emergentes e a possibilidade de novos formatos exigem um jornalismo ainda mais criativo e assente na proximidade, preservando os princípios éticos da profissão e, ao mesmo tempo, investindo na atração e preservação de diferentes públicos, incluindo os jovens. Partindo da pergunta de investigação “Quais são as estratégias editoriais de proximidade que o Porto Canal tem para alcançar os jovens?”, o objetivo deste Relatório de Estágio é encontrar padrões e tendências existentes na televisão de proximidade, em particular no Porto Canal, percebendo quais são as suas estratégias editoriais para alcançar o público jovem dos 18 aos 34 anos. Foi utilizada uma metodologia mista, que incluiu entrevistas estruturadas a jornalistas do Porto Canal, um inquérito aplicado a espetadores do Porto Canal e, finalmente, uma análise de conteúdo dos seus dois principais noticiários durante setembro de 2023: a 2ª Manhã Informativa e Tarde Informativa. No total foram observados 1847 conteúdos, mas somente 33% eram de proximidade, sendo, maioritariamente, provenientes do distrito do Porto (30%). O público jovem é o que menos consome o conteúdo do Porto Canal (36%) e o género masculino o que mais o assiste (63%). Na maioria dos casos, os temas de proximidade são abordados nas editorias sociedade (46%) e cultura (13%), ficando o desporto em último lugar (1%). No entanto, os eventos desportivos são os que captam maior atenção dos jovens.
The crisis in Portuguese regional media is blatant and regional television is no exception to this reality, as a result of a lack of financial resources, changes in news consumption patterns or growing competition from generalist channels. Emerging technologies and the possibility of new formats demand even more creative journalism based on proximity, preserving the ethical principles of the profession and, at the same time, investing in attracting and preserving different audiences, including young people. Based on the research question "What proximity editorial strategies does Porto Canal have to reach young people?", the aim of this Internship Report is to find patterns and trends in proximity television, particularly at Porto Canal, and to understand what its editorial strategies are to reach young audiences aged 18 to 34. A mixed methodology was used, which included structured interviews with Porto Canal journalists, a survey applied to Porto Canal viewers and, finally, a content analysis of its two main newscasts during September 2023: 2ª Manhã Informativa and Tarde Informativa. A total of 1,847 pieces of content were observed, but only 33% were local and most of them came from the district of Porto (30%). Young people are the least likely to consume Porto Canal content (36%) and men are the most likely to watch it (63%). In the majority of cases, local issues are covered in the society (46%) and culture (13%) sections, with sport coming last (1%). However, sporting events are the ones that attract the most attention from young people.
The crisis in Portuguese regional media is blatant and regional television is no exception to this reality, as a result of a lack of financial resources, changes in news consumption patterns or growing competition from generalist channels. Emerging technologies and the possibility of new formats demand even more creative journalism based on proximity, preserving the ethical principles of the profession and, at the same time, investing in attracting and preserving different audiences, including young people. Based on the research question "What proximity editorial strategies does Porto Canal have to reach young people?", the aim of this Internship Report is to find patterns and trends in proximity television, particularly at Porto Canal, and to understand what its editorial strategies are to reach young audiences aged 18 to 34. A mixed methodology was used, which included structured interviews with Porto Canal journalists, a survey applied to Porto Canal viewers and, finally, a content analysis of its two main newscasts during September 2023: 2ª Manhã Informativa and Tarde Informativa. A total of 1,847 pieces of content were observed, but only 33% were local and most of them came from the district of Porto (30%). Young people are the least likely to consume Porto Canal content (36%) and men are the most likely to watch it (63%). In the majority of cases, local issues are covered in the society (46%) and culture (13%) sections, with sport coming last (1%). However, sporting events are the ones that attract the most attention from young people.
Descrição
Palavras-chave
Jornalismo de proximidade Jornalismo televisivo Televisão regional Jovens Audiências Porto Canal Proximity journalism Broadcast journalism Regional television Young people Audiences Porto Canal