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Exploring the Digital Impact: FOMO, Social Media Influencers, Trust in Voice Assistants and Social Media fatigue
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Autores
Resumo(s)
This research explores the contemporary digital landscape's impact on human interaction and
technological engagement, focusing on the interplay between Social Media, Social Media Fatigue,
the Fear of Missing Out (FOMO), and the proliferation of Voice Assistants (VA). Drawing from
scholarly discourse and empirical investigations, this investigation conducts a comprehensive analysis
of the psychological implications of social media, mainly its association with FOMO-induced anxiety.
Additionally, it examines user perceptions and attitudes toward VA, including trust perceptions and
concerns regarding data privacy. The study reveals the detrimental effects of excessive social media
usage on psychological well-being, emphasizing the role of social comparison and the importance of
fostering resilient coping mechanisms. It also highlights a spectrum of trust perceptions regarding
voice assistants, underscoring the need for robust privacy protocols and transparent data
governance frameworks to address user concerns. This study contributes to understanding balanced
digital engagement by advocating for informed consent, digital literacy, and conscientious
technological adoption. It emphasizes the importance of fostering a culture of digital mindfulness
and equitable access to mental health resources to promote individual well-being and societal
flourishing in the digital era.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
Palavras-chave
Social Media Voice assistants Social Media Influencers FOMO Social Media Fatigue Social Comparison Trust Attitude Young people Mental Health Addiction Depression adolescents SDG 3 - Good health and well-being