Publicação
Exploring the Digital Impact: FOMO, Social Media Influencers, Trust in Voice Assistants and Social Media fatigue
| datacite.subject.fos | Ciências Naturais::Ciências da Computação e da Informação | pt_PT |
| dc.contributor.advisor | Rita, Paulo Miguel Rasquinho Ferreira | |
| dc.contributor.advisor | Oliveira, Pedro Miguel Garcia de | |
| dc.contributor.author | Zhong, Qian | |
| dc.date.accessioned | 2024-11-07T10:16:02Z | |
| dc.date.embargo | 2027-10-28 | |
| dc.date.issued | 2024-10-28 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics | pt_PT |
| dc.description.abstract | This research explores the contemporary digital landscape's impact on human interaction and technological engagement, focusing on the interplay between Social Media, Social Media Fatigue, the Fear of Missing Out (FOMO), and the proliferation of Voice Assistants (VA). Drawing from scholarly discourse and empirical investigations, this investigation conducts a comprehensive analysis of the psychological implications of social media, mainly its association with FOMO-induced anxiety. Additionally, it examines user perceptions and attitudes toward VA, including trust perceptions and concerns regarding data privacy. The study reveals the detrimental effects of excessive social media usage on psychological well-being, emphasizing the role of social comparison and the importance of fostering resilient coping mechanisms. It also highlights a spectrum of trust perceptions regarding voice assistants, underscoring the need for robust privacy protocols and transparent data governance frameworks to address user concerns. This study contributes to understanding balanced digital engagement by advocating for informed consent, digital literacy, and conscientious technological adoption. It emphasizes the importance of fostering a culture of digital mindfulness and equitable access to mental health resources to promote individual well-being and societal flourishing in the digital era. | pt_PT |
| dc.identifier.tid | 203778421 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/174744 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Social Media | pt_PT |
| dc.subject | Voice assistants | pt_PT |
| dc.subject | Social Media Influencers | pt_PT |
| dc.subject | FOMO | pt_PT |
| dc.subject | Social Media Fatigue | pt_PT |
| dc.subject | Social Comparison | pt_PT |
| dc.subject | Trust | pt_PT |
| dc.subject | Attitude | pt_PT |
| dc.subject | Young people | pt_PT |
| dc.subject | Mental Health | pt_PT |
| dc.subject | Addiction | pt_PT |
| dc.subject | Depression adolescents | pt_PT |
| dc.subject | SDG 3 - Good health and well-being | pt_PT |
| dc.title | Exploring the Digital Impact: FOMO, Social Media Influencers, Trust in Voice Assistants and Social Media fatigue | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing Analítico, especialização em Marketing Digital e Análise de Dados | pt_PT |