A carregar...
Publicação
How to successfully implement the Porsche drive business model in the Portuguese market - financial analysis
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 18.34 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The rising demand for luxury automobiles and emerging trends in the mobility sector are com pelling traditional automotive manufacturers to diversify their offerings, even within saturated
markets. In response, Porsche AG has introduced a luxury car rental service called "Porsche
Drive". Porsche Ibérica is considering the introduction of a similar model in Portugal. The ob jective of this work project is to formulate a strategic plan for the successful implementation of
the Porsche Drive rental service in the Portuguese market. To substantiate recommendations,
the authors conducted a comprehensive literature review, interviewed Porsche dealerships, and
executed a quantitative survey among potential customers.
Descrição
Palavras-chave
Luxury rental Porsche drive Porsche ibérica Porsche drive rental Luxury rental pricing Car rental business