A carregar...
Publicação
How to make the end consumer proud to wear zeiss lenses? - The consumer decision journey
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.69 MB | Adobe PDF |
Orientador(es)
Resumo(s)
ZEISS wants to establish itself as a brand that its customers are proud to wear. A critical
element in accomplishing this goal is gaining a comprehensive understanding of the
Consumer Decision Journey. Therefore, the company’s actions must be strategically
aligned with consumer demands.
The market identified opportunity segments highlight the significance of a customized
strategy that takes into account the wide range of consumer preferences. With the
changing perspective of customer behavior, ZEISS dedication to strengthening brand
recognition, and providing post-purchase satisfaction becomes increasingly important
for long-term success.
Descrição
Palavras-chave
Strategy Management Marketing Business strategy Marketing research