A carregar...
Publicação
Buyer´s remorse and behavioral insights within the twitter acquisition
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 4.23 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
In 2022, entrepreneur Elon Musk launched an acquisition of the prominent social media platform
Twitter. Fueled by a vision to enhance user experience and allow free speech, Musk embarked on
a lengthy, complex process involving public disputes, legal battles, and a termination attempt. The
pursuit of Twitter unfolded amidst intense outsider scrutiny and highlighted the intricate interplays
of personal motives and behavioral biases that shape corporate Mergers & Acquisitions. The
proposed acquisition further illuminated the challenges and complexities of navigating such highstakes transactions, particularly in the face of public attention and legal hurdles.
Descrição
Palavras-chave
Twitter Mergers & acquisitions Elon musk Overconfidence Behavioral bias Behavioral finance Winner´s curse and hubris Case study Buyer´s remorse Backing out