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How a small business analytics service provider can leverage their unique competencies to foster international growth
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| 4.8 MB | Adobe PDF |
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Resumo(s)
This thesis outlines a strategy for the international expansion of LTP Labs, Portuguese advanced
analytics consulting firm. It analyzes LTP Labs' internal operations and the global advanced
analytics market, focusing on market trends, competitors, and geographies’ potential. A market
matrix categorizes target markets, aiding in strategic positioning and entering strategy proposal.
The study encompasses recommendations for international success, identifying key internal
factors and potential barriers of success in the target markets. This work serves as a strategic
guide for LTP Labs' international expansion strategy.
Descrição
Palavras-chave
International business Growth strategies Business model evaluation International growth Strategy selection Market evaluation Market selection Strategy development Scenario definition Scenario analysis