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Disruption in the management consulting industry; company b´s in-house development towards generative ai
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Resumo(s)
The management consulting industry faces transformative shifts with the development of
Generative AI. This technological advancement seems to promise efficiency gains, data driven insights, task replacement, and reshaping the industry itself. As organizations embrace
Generative AI, traditional consulting methodologies may change, and the ability to catch
Generative AI's potential determines the industry's competitiveness. Company B is
considering all aspects of Generative AI and will potentially invest in developing their own
Generative AI tool. The company has focused on purposeful development, data validation,
and motivation towards AI while transforming its business. This study finds that the most
prominent factors when transforming a business are ensuring safe data management and
aligning employees' motivation toward change. Allegedly, the business model of consulting
firms will need to be innovated due to the changing landscape caused by Generative AI.
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Palavras-chave
Digital transformation Strategic management Business model Generative ai Management consulting Technology strategy