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Disruption in the management consulting industry; company a´s in-house development towards generative ai
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Resumo(s)
The management consulting industry faces transformative shifts with the development of
Generative AI. This technological advancement seems to promise efficiency gains, data driven insights, task replacement, and reshaping the industry itself. As organizations embrace
Generative AI, traditional consulting methodologies may change, and the ability to catch
Generative AI's potential determines the industry's competitiveness. A presentation of
Company A has been included and is of high interest to understand how companies try to
strategize in a highly uncertain environment regarding Generative AI. This study finds that
the most prominent factors when transforming a business are ensuring safe data management
and aligning employees' motivation toward change. Allegedly, the business model of
consulting firms will need to be innovated due to the changing landscape caused by
Generative AI.
Descrição
Palavras-chave
Digital transformation Strategic management Generative ai Business model Management consulting Technology strategy